Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend ...

Target’s brand image has been risked in a way very similar to that of Anheuser-Busch’s Bud Light campaign crisis. Yet some distinct differences exist, enough for brand managers to learn how to ...

It uses third-party data available from a data provider or a DMP to enrich your "seed" audience (i.e., the base, in this case your clickers or converters) so you can fulfill your campaigns. By ...