You might use email marketing campaigns, popups, or even retargeting ads to encourage them to take the next step. To keep these visitors engaged, informative and comprehensive content is ideal.

Ecommerce is more competitive than ever, so your emails need to work harder by being more fun. In a sea of special offers and ...

You, too, can create a content marketing funnel to guide your ideal customers from the awareness stage to the conversion stage where they become actual customers.

Popularized by Russell Brunson at ClickFunnels, lead funnels can systematize multiple tactics you're already doing—e.g., paid ads, webinars, lead magnets, email, community building, and sales. That's ...

Your website is an integral part of your brand’s conversion funnel. If someone lands on your website via Google, social media, email campaigns, or referral platforms, they are a high-intent user.

Building efficiency in a B2B sales funnel is no small task. Between tracking the buyer’s journey, engaging multiple ...

Create urgency (email marketing, social media) Trigger action by using a clear call-to-action (this cuts across all content types and channels) Analysing Content Performance for Different Stages ...

In a conversation with Fast Company, Taite shared her thoughts on why marketers need to embrace innovative, AI-backed email marketing strategies to get the best results and stand out from the crowd.