Nothing in email marketing is static because ESP technology, inbox providers, and—most important—people's behaviors are constantly changing. That change extends to the email newsletter, a mainstay of ...

Social media marketing may be all the rage right now, but if you're a small business owner and you're not using email marketing strategically, you're missing the boat. Constant Contact CEO Gail ...

Email marketing company ConvertKit is looking to bring the lucrative newsletter business to the music industry having newly acquired FanBridge, a fan relationship management platform geared ...

CTR also varies by email type. For example, the average CTR for email newsletters is 3.84 percent, while triggered emails have a higher average of 5.02 percent. Editor’s note: Looking for the right ...

An Analysis of Email Marketing Newsletters serve as a powerful tool for […] In this article, we will take a look at the 25 most popular email newsletters in the US in 2024.

Most professionals use email every day for business. But when it comes to marketing, much of the attention gets focused on social media, which — while popular and highly visible — nonetheless ...

According to Forrester Research, email marketing makes up about 11 percent of interactive marketing. Since email marketing opens up the line of communication between a business and a consumer, it ...

As Trust in Online Media Drops, Email Newsletters Drive Engagement Email remains an effective way to engage customers. Written by: Andrew Martins, Senior Writer Updated Oct 20, 2023 ...

AI's Role In The Future Marketing. Artificial intelligence (AI) has the potential to redefine email marketing, infusing it with a new level of engagement and accuracy.

In a business world obsessed with gaining more customer intelligence, you would think that email marketing would get more respect. But just look at media spending. According to eMarketer, this ...