"Most car ads today endeavour to sell customers on features," observes Dave Gaspar, partner and head of innovation at Gather.

Bing Ads has introduced a new way to measure the effectiveness of ad campaigns. Advertisers can now add competitive metrics to in-line performance views.

For example, in a new print ad Ford emphasizes that the Fusion gets 37 miles on the highway, but makes no mention of the car’s interior or handling.

New empirical findings cast a lot of doubt on trademark owners' gripes about competitive keyword advertising and raise questions about the cost-effectiveness of suing competitors for buying those ads.

LONDON (AP) — Google was slammed Friday by U.K. regulators who say it’s taking advantage of its dominance in digital advertising to thwart competition in Britain, ratcheting up pressure that ...

Google is blasted by UK watchdog for what it calls anti-competitive behavior through digital ads FILE – The Google logo at their offices in Granary Square, in London, on Nov. 1, 2018.

Google is being slammed by U.K. regulators who say it’s taking advantage of its dominance in digital advertising to thwart competition in Britain.