But, as Gurley argues, marketing departments too often hijack the formula to fatten budgets and delay accountability while sabotaging the model with shoddy inputs. With the right oversight though ...

As an example of the sloppiness that exists around the formula, consider this blog post from KISSmetrics, a company whose aim is to “help you make smarter business decisions.” ...

Economic Value in Marketing . Companies use the economic value to the customer (EVC) ... Formula, and Example. What Is Implied Authority? Definition, How It Works, and Example.

In a compelling lecture at The Drum Labs for the School of Communication Arts, the Ogilvy UK vice chairman challenged the traditional views of marketing with insightful examples and sharp ...