Situational factors influencing customers are external factors usually outside of the control of marketers, ... Much like the purpose of a purchase, timing also can influence consumer behavior.

Consumer behavior is influenced by a whole host of internal and external factors that impact the critical consumer decision making process that ultimately results in the purchase of your product ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...

Inflation Influences Purchase Motivation. The economic downturn has created uncertainty. In the wake of a weakening dollar—the recent consumer price index report reveals a 7.7% increase year ...