Creating makeup looks: Not every makeup look needs to utilize color theory, but the color wheel can certainly come in handy. "When you want to create a dynamic look that is more subtle, the color ...

Makeup artist Elena Rachitskaya shared a surprising way to change your lipstick shade. Her understanding of color theory meant she used a blue eye shadow to deepen the bright tone.

Best Drugstore Eyeshadow Palettes “Color theory is helpful to make eye color pop in their own unique way,” Alana Wright, celebrity makeup artist, told the Post.

As makeup trends continuously circulate on TikTok, the contrast makeup theory offers a refreshing and individualized approach to beauty. By focusing on the unique interplay between hair, skin, and ...

What is color-correcting makeup? “Color-correcting with makeup begins with color theory,” explains Elisa Flowers, a makeup artist based in New York City. “It starts with the rainbow color ...

Color theory is suddenly back, ... Okay, maybe not. But perhaps I could gear up the courage to try, say, the teal eye shadow that unexpectedly showed up on my custom palette?

Contrast makeup theory is all about harmonizing the intensity of your makeup to complement the contrast of your natural skin tone, hair color, and features.