Meta has refreshed Facebook's identity system, giving it an updated logo, wordmark, and a new color palette. The new logo has better contrast to make the "f" stand apart and be more accessible.

Meta is updating Facebook’s “identity system,” and the first phase of the changes includes an updated logo and some tweaks to the way emoji Reactions look. Take a look. Skip to main content ...

One user on X called the new logo "not very demure but very irritating." Others said it looked more " sinister " and "evil." ...

The “subtle” logo change – which at first glance may seem barely noticeable – incorporates a “more confident expression of Facebook’s core blue color,” the social media company said ...

The Facebook logo now shines with new typography and an “empathetic color palette”—pink for Instagram, green for WhatsApp—that features more prominently across Zuckerberg’s vast dominion.

A new color palette for the brand has been developed, ... The small tweaks do make sense when you consider the Facebook logo is fundamentally one of the most recognizable logos in the tech world.

A neuromarketing expert explains why Google, Facebook, and Twitter all use the same color branding. AFP via Getty Images Blue, in particular, is used by 30% of the best-performing tech companies.

One user on X called the new logo "not very demure but very irritating." Others said it looked more " sinister " and "evil." Some wondered the change is due to a tech update or if it is a glitch.