Meta has refreshed Facebook's identity system, giving it an updated logo, wordmark, and a new color palette. The new logo has better contrast to make the "f" stand apart and be more accessible.

Meta is updating Facebook’s “identity system,” and the first phase of the changes includes an updated logo and some tweaks to the way emoji Reactions look. Take a look. Skip to main content ...

One user on X called the new logo "not very demure but very irritating." Others said it looked more " sinister " and "evil." ...

The “subtle” logo change – which at first glance may seem barely noticeable – incorporates a “more confident expression of Facebook’s core blue color,” the social media company said ...

The Facebook logo now shines with new typography and an “empathetic color palette”—pink for Instagram, green for WhatsApp—that features more prominently across Zuckerberg’s vast dominion.

This color palette is from the 90s, so it feels a little bit dated. A lot of fast-food chains from the era have their logos in the triadic color scheme.

On the Internet, using uppercase letters is shorthand for shouting. And Facebook has something to say with its redesign. The company’s new corporate logo is its name in all uppercase letters ...

One user on X called the new logo "not very demure but very irritating." Others said it looked more " sinister " and "evil." Some wondered the change is due to a tech update or if it is a glitch.