Digital clones of real models are revolutionizing fashion advertising. ... This trend is also reshaping the US$2.5 trillion modeling industry, according to The Business of Fashion.

Add fashion model to the list of jobs threatened by the rise of artificial intelligence, as labels rush to employ the disruptive and controversial technology in their glossy ads.

An ad from UK fashion brand Next has been banned because the model’s pose, styling, and camera angle made it look like she was “unhealthily thin.” In its review, initiated by a single ...

Gwyneth Paltrow is back to her modeling roots. The Goop founder, 52, is tapping back into the luxury fashion scene starring as the face of Saint Laurent’s spring 2025 campaign.

Gisele Bündchen is behind the camera again. The longtime model, 44, fronted Marc O’Polo’s spring 2025 campaign, which marks her first fashion ad since welcoming her third child, a baby boy ...

Know the difference between acting and modeling headshots “Modeling headshots typically feature performers wishing to be cast in fashion and beauty advertising. An amazing model is going to be ...

Have you ever looked at an ad and thought, “I’d love to get into commercial modeling, but I think I’m too old”?Well, think again! Unlike fashion modeling—which requires women be between ...

In July 2024, fast-fashion retailer Mango launched its first advertising campaign featuring AI-generated avatars to promote a limited-edition collection for teenage girls.

Fast-fashion retailer H&M recently announced that it will be using AI-generated digital twins of real models to promote merchandise. THE CANADIAN PRESS/Tijana Martin Authenticity and other challenges ...