When Rihanna dropped her Fenty Beauty line last year ... Huda Kattan has also infused her foundation range with plenty of personality (shades have mouth-watering names like ‘Milkshake ...

“I wanted everyone to feel included.” Thanks to this purposeful inclusivity, the black and brown shades of Fenty Beauty foundation are flying off the shelves – putting paid to the outdated ...

Fenty introduced its first collection last fall—including a much-hyped foundation dubbed Pro Filt’r that comes in 40 diverse shades—with the aim of catering to all women, regardless of skin ...

Her brand, Fenty Beauty, has one of the most coveted foundations in the industry with its Pro Filt’r Soft Matte Longwear Foundation. TLDR: you won’t find a more generous shade range (and this ...

The launch of Fenty Beauty by Rihanna in 2017, with 40 foundation shades, revolutionized the industry in what has been dubbed the “Fenty effect,” and brands now compete to show greater skin ...

Despite not loving this product, I did enjoy using the shade-finder tool on the Fenty Beauty website. It uses AI technology to analyze a selfie and help shoppers find their ideal foundation shade.

Foundation shade ranges have become the ultimate markers of whether beauty brands are inclusive or not. Some call it the "Fenty Effect," referencing how companies have started to release larger ...

In a momentous homecoming, Rihanna, the iconic pop star and beauty mogul, recently celebrated the launch of her Fenty Beauty ...