Reilly Newman, brand strategist at Motif Brands; interviewed, February 2025 Jaclyn Hesse, co-founder of the branding firm Taillight ; interviewed, February 2025 New York Times .

Various Logo Brands products showcasing the new strategic partnerships (right to left): University of South Florida, Washington State, Purdue University, Kansas State University, West Virginia ...

Think you know your favourite brand logos? Look closer. Much closer. Because what you see on the surface is just the beginning. At first glance, they may seem like simple designs, but many of them ...

Other brand logos clearly show what the company does, which helps consumers understand what you can do for them immediately. Swirl frozen yogurt has a little swirl of yogurt as its logo.

For the first time in more than 20 years, Amazon’s logo got a touch-up. In fact, all of its logos got a touch-up. The small but subtle changes are part of a company-wide brand system refinement ...

Walmart has updated its logo for the first time in 20 years — and the internet has some thoughts. The retailer describes the new look as "a comprehensive brand refresh that reflects its evolution." ...

The UB academic brand uses several important marks, including our logo. Each has a specific role in representing the university. On this page: University Brand Marks . Primary Academic Mark (Logo) Our ...