A real mix of brands have channelled Futura – there's no clear pattern here, unlike with the two fonts that came first on ...

Designing custom fonts based on a brand’s logo has become something of a flex for companies like WK Kellogg Co and T.J. Maxx, and it makes sense.Take one of a brand’s best-known assets and ...

For the first time in more than 20 years, Amazon’s logo got a touch-up. In fact, all of its logos got a touch-up. The small but subtle changes are part of a company-wide brand system refinement ...