Sacred cows often wind up served on platters, carved up by the almighty dollar. Latest example: LSU wants to sell ...

The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

The home of the Texas Tech football team has undergone a major facelift recently with the opening of the Jones AT&T Stadium south end zone building and the Womble Football Center. A name change ...

UConn is the first school to take advantage of new NCAA rule allowing corporate sponsorship logos on their football field as it announces deal with NIL collective.

The season’s second unveiling of College Football Playoff rankings produced little drama, thanks in large part to the field’s expansion from four to 12 teams. But it still was a bit jarring ...

Money not only talks. It inspires my literary contributors to be creative. That’s what I discovered after writing a column on the future of corporate logos in college football. Patricia writes ...