Formula 1 has entered into a partnership with PepsiCo, which will become an official partner until 2030. The global food and beverage conglomerate announces a multi-year partnership with the ...

PepsiCo x Formula 1 Formula 1 and PepsiCo has announced a multi-year agreement that will see PepsiCo become an official partner of the sport until 2030. The deal offers huge potential to both the ...

What Diageo’s Formula 1 Strategy Can Teach You ... packaging, scarcity. Today, it’s much more ... One of the most common mistakes brands make in experiential marketing is treating ...

The audience demographics tell a compelling story: Formula 1’s fan base is now 41 percent female, and 42 percent is under 35 years old. This shift creates unprecedented opportunities for brands ...

Formula 1 and Walt Disney Co (NYSE:DIS) announced on Tuesday a new collaboration with Mickey & Friends that will begin in 2026. Formula 1 chief commercial officer Emily Prazer said the arrangement ...