Aside from Black Friday, Amazon Prime Day is the best time of the year to pick up a piece of tech made by the online retailer. Usually, you can snag record-low prices on things like Echo speakers, Fire TV devices, Kindle ereaders and much more.

Didn’t we already have a Prime Day? Yes, but that was Amazon’s July Prime Day — this one is in October. While it typically doesn’t offer the same breadth of deals (or deep discounts) as the OG day, if you’ve been keeping your eye on a certain pair of AirPods,

Are October Prime Day Deals as good as Black Friday? Although Black Friday is still the overall best time to buy just about anything every year, October Prime Day is just as good as Black Friday for many different items.