Why Funny TV Commercials Work. By Nigel Hollis. October 27, 2011. Share. Save. Advertising is about attracting, holding, and focusing attention, and nothing gets our attention like a funny TV spot.

Erich+Kallman co-founder Eric Kallman, who also worked on Old Spice at Wieden+Kennedy and with brands like Kayak at Barton F. Graf, says funny is just less risky.

Ads that make people laugh are not always in the best interest of brands, researchers found. To borrow from Goldilocks, humor may only work to advertisers' benefit when it is "just right." ...

Super Bowl 2025 commercials, Myles Garrett to famous cameos: Sneak peek at funny ads Notable Clevelanders predict Super Bowl 59 Super Bowl 59 facts: Jaw-dropping ticket prices, wagers, music, more ...

The post Citroën Had Some Genuinely Funny Newspaper Ads appeared first on The Autopian. Okay, yes, I’m still a little obsessed with Citroën 2CVs, mostly because there’s one sitting in my ...

Kent says Progressive’s funny ads do still play a crucial role. “We lead with humor right now, and I think what we want to show is that we have humor and heart,” she says.

Consumers also said that funny ads are significantly more memorable to them than those that leverage products (42 percent), celebrities (38 percent), or simply the brand itself (37 percent).

The company's US director, John O'Brien said it is only a 'tongue-in-cheek' ad to prevent time wasters. He seems disappointed that some haven't found it as funny as he has, saying 'the age of ...

And it could work for vaccines too, ... Make it funny. Imagine an ad with a celebrity cage fight: on one side, anti-vaxxer Jenny McCarthy, and on the other, pro-vaccine Amanda Peet.

Can a funny ad with Arnold Schwarzenegger really ... Only 15 percent outright said "No," with smaller numbers choosing specific reasons why they don't think it will work. A fair number of ...

In marketing, too, ads can work like this. Take the current Lynx Lower Body Spray ads: only ten seconds long, they get in late and get out early and they’re little masterpieces .

Those funny ads may make you laugh, but maybe not buy. ScienceDaily . Retrieved June 2, 2025 from www.sciencedaily.com / releases / 2016 / 12 / 161201121259.htm ...