Not many brands can claim to have serious cultural clout, and even fewer have a history of cropping up in literary classics. So Coca-Cola's latest campaign can't help but bring to mind the phrase ...

'Share a Coke' saw the Coca-Cola logo replaced by first names – which, as you might expect, drove countless people to search for their own or that of their friends – because not even the best ...

What does it taste like? The future, according to the company. The company said it used artificial intelligence to help determine not only the flavor but the futuristic can and packaging. Coca ...

For about a year and a half, Coca-Cola has experimented with limited-edition beverages that have mystery tastes — most of them with vague, futuristic concepts and undisclosed flavors. The latest ...

Coca-Cola used AI-generated images to create the packaging surrounding the new drink, Coca-Cola Y3000. It includes a pixelated logo and features bubbles and pink and blue coloring.