GM has a new logo, and it’s a fairly radical change. The blue square with “GM” underlined in all capital white letters in the middle was GM’s look since the 1960s.

The new logo is meant to be a modernized version of GM's trademark blue square, while still giving a nod to GM's heritage. This is only the fifth logo change in 113 years, Wahl said.

The new logo was created by GM’s own designers. Even the font was created in-house, the company said. It’s the first time the automaker has substantially changed its logo since 1964.

The GM logo itself has never really been all that important to GM, at least not compared to the branding and badging of Chevrolet or Cadillac or Pontiac or whatever.

GM unveiled a new logo to underline its $27 billion shift to electric vehicles. The company is launching a new marketing campaign to push its new electric vehicles, as it seeks to compete with ...

GM's most aggressive logo change prior to this was in 1964 and from then on only some subtle changes were made. The switch is likely another attempt by GM to show Wall Street it is serious ...

ACDelco Receives New GM Logo On Packaging, Will Launch New Marketing Campaign . By Sam McEachern. April 23, 2021 11:11 am . Facebook Twitter LinkedIn Pinterest Email Print. 16 . Sponsored.

GM's neon signs atop its world headquarters in Detroit have been dark. ... He said the screens on the three GM logo signs that circle the top are gone so that new LED technology can be installed.

The GM logos atop the Renaissance Center have been dark for a while now. However, GM has stated that it is outfitting the logos with new LED technology.

General Motors could literally turn green as it readies itself for major management and cultural changes that will coincide with its escape from bankruptcy protection.