Demand generation drives interest and turns prospects into customers, while brand awareness builds trust and recognition for lasting relationships. Aligning these strategies is a game-changer.

Google Ads Restricts Brand Names & Logos From AI Image Generation . Google clarifies AI image tools in Ads won't generate branded product visuals, only generic lifestyle and product images.

But trends in logo design come and go, and even the definition of what makes a logo is subject to change. Here are seven predictions for popular logo trends in 2023 and beyond. Trend One: Vivid Colors ...

Indeed, Mr. Musk seems to have something of a fixation with the letter X. He named his rocket company SpaceX, a Tesla the Model X, and one of his own children X Æ A-12, or X for short.

Brands today are more focused than ever on engaging Gen Alpha. After all, this emerging generation can account for an estimated $50 billion in annual spending, a figure expected to skyrocket to $5 ...

Ever since Pepsi first pitched itself to your parents and grandparents as a youth-focused brand back in 1963—“Come alive!You’re in the Pepsi Generation!”—there has been a steady stream ...

Once dubbed “national cosmetics” for their mass appeal, first-generation K-beauty brands are staging a comeback. Labels like Missha, Skinfood, Vidivici, and TonyMoly are emerging from years of ...

WASHINGTON — For the first time since 2001, the U.S. Army has introduced a new brand that redefines what it means to “Be All You Can Be” for a new generation.

This sub-brand could come with its own publicly-owned logo, such as an inverted Swoosh. The sub-brand could then take on myriad different forms depending on the unique communities that embrace it ...

Variety Plus Icon Gaming Holds the Key to Brands Trying to Reach Gen Alpha Read Next: ‘Roxanne’ Singer Arizona Zervas Signs With Columbia Plus Icon Gaming Holds the Key to Brands Trying to ...

For the first time since 2001, the U.S. Army has introduced a new brand that redefines what it means to “Be All You Can Be” for a new generation. Secretary of the Army Christine Wormuth, Army ...