All Good Logos Are Modernist Logos, Really. A new book of 6,000 different logos shows that in graphic design, ... Logo design has veered towards the pared-down for a while.

The definitive book on corporate branding makes the case that successful companies have successful designs—but the relationship between those successes remains mysterious.

The right logo says everything without saying a word. It connotes feelings of honor, trust, pride, excellence and integrity. It conveys a series of virtues and a set of values without pages of ...

The Good, The Bad And That Arrow. ... Armin Vit, a graphic designer who runs Brand New, a blog about logos, isn't exactly a fan. While the letters look strong and assertive, ...

It's all so predictable. Every time the internet focuses in on yet another rebranding catastrophe, certain voices on social media have a snappy comeback: "People are just resistant to change." No ...

Campaign logos do more than serve as visual identities—they should convey a sense of change that will power a candidate over the finish line. ... How Good Are These 2020 Campaign Logos? We Asked a ...

The design studio behind the U.S. bicentennial emblem was asked to brand America’s 250th anniversary. Per one of its designers, an impossible job called for “an impossible construction.” ...