All Good Logos Are Modernist Logos, Really. A new book of 6,000 different logos shows that in graphic design, ... Logo design has veered towards the pared-down for a while.

The right logo says everything without saying a word. It connotes feelings of honor, trust, pride, excellence and integrity. It conveys a series of virtues and a set of values without pages of ...

The definitive book on corporate branding makes the case that successful companies have successful designs—but the relationship between those successes remains mysterious.

The Good, The Bad And That Arrow. ... Armin Vit, a graphic designer who runs Brand New, a blog about logos, isn't exactly a fan. While the letters look strong and assertive, ...

It's all so predictable. Every time the internet focuses in on yet another rebranding catastrophe, certain voices on social media have a snappy comeback: "People are just resistant to change." No ...

Campaign logos do more than serve as visual identities—they should convey a sense of change that will power a candidate over the finish line. ... How Good Are These 2020 Campaign Logos? We Asked a ...

The design studio behind the U.S. bicentennial emblem was asked to brand America’s 250th anniversary. Per one of its designers, an impossible job called for “an impossible construction.” ...