Google PMax: Inside The Negative Keyword Limit Increase & What’s Next A behind-the-scenes look at the reasoning behind the initial cap and what Google learned from your feedback.

ISTANBUL (Reuters) -Turkey's antitrust authority will launch a probe into Google's Performance Max (PMAX) to determine if the AI-powered ad campaign product violates competition laws, it said on ...

Starting this month, all new PMax campaigns will require business name and logo assets. This update aims to improve brand consistency across Google’s various ad placements.

Google Ads will require new Performance Max (PMax) campaigns to link business name and logo assets at the campaign level, starting Jan. 30. This marks a significant shift in how brand ...

Matthew Ratty, CEO of TrafficGuard explains that When Google announced Performance Max (PMax), it seemed like the answer to every marketer's dream. But something has gone awry.

Google Ads is rolling out new brand guidelines for performance max campaigns, which was originally announced back at Google Marketing Live. Google said then, "advertisers can share their font and ...

Google has announced several Performance Max (PMax) updates to ring in the new year, including additional campaign controls to steer incorporation of AI, deeper search reporting tools and improved ...

Google Ads is making a change to new Performance Max campaigns that are created in the Google Ads web interface. Starting on January 20, 2025, these campaigns will have brand guidelines enabled ...

To get ahead of the inevitable transition in Google Ads, we cover how to switch from Dynamic Search Ads to Performance Max ...

Google's brand guidelines for PMax campaigns centralize asset management to enhance brand control, requiring advertisers to adapt workflows.