Here’s the thing, though. Back in my time at Marketo, I helped to create the old playbook for B2B got-to-market strategies. I still stand by them—but only for that time period and that time ...

The digital advertising and marketing industry is booming. With a market size projected to reach $946 billion by 2027, it’s no wonder that startups are flooding the market, trying to capitalize ...

Stop building rigid strategic plans that are obsolete before you finish them and embrace iterative triangulation.

Target cut its go-to-market timeframe from 7 months to 8 weeks. Here’s why. The retailer has created an operating model that quickly enables it to bring new trends to consumers.

I got super-excited about car sharing, like maybe that’s the solution to get people to reduce cars on the road. Uber and Motional to launch robotaxis across US over 10 years ...

Strategic Marketing Plan Strategy Evaluation. ... This information demonstrates whether the marketing message got through to target customers, ...

You’ve got to own your market. There should never be a person that goes anywhere else but to us to get the high-quality care that they need,” Sue Perrotty, CEO of West Reading, Pa.-based Tower ...