Graphic Artist Michael Bierut, ... when any 10-year-old with a computer can design custom letterhead, ... “Graphic design is the whole series of decisions that get made to shape that message.” ...

Small business owners hire graphic designers to create marketing materials that reinforce the company branding. Such materials include logos, business cards, brochures and company letterhead.

Step 2: Cook Up Your Own Design. If you don’t care for the look of the templates — or have a specific design in mind for a small business or other venture — create your own unique letterhead.