GU is Uniqlo’s sister brand aimed at a younger crowd. It is more experimental, colorful, trendy and affordable, even by Uniqlo standards. Despite the prices, GU is far from fast fashion.The quality is ...

GU and Undercover are furthering their partnership with a new apparel line. The Uniqlo sister brand and the Japanese clothing label founded by Jun Takahashi, respectively, unveiled on Friday UG, a ...

GU, Uniqlo's sister brand, just launched in the U.S. with a fresh fall assortment of youthful basics that promises on-trend quality at an affordable price. Here's one InStyle editor's honest ...

GU, Uniqlo’s sister store, just launched in the U.S. with its e-commerce site and Soho flagship store. You’ll find trend-focused apparel and accessories for men and women.

Uniqlo’s sister brand GU is cheap at twice the price.. And it’s stylish, too. The incredibly affordable label, which opened its first permanent store outside of Asia at 578 Broadway in Soho ...

The lower-priced, more trend-driven sister brand of Japanese apparel giant Uniqlo has opened its first permanent store outside of Asia — a flagship in New York City.

Like its sister brand Uniqlo, GU’s offerings are the same all over the world. However, for merchandise sold in the US, the sizing has been adjusted to better fit the American customer.

GU, Uniqlo’s trendier sibling, is opening its first store outside Asia in SoHo, collaborating with the subversively witty Jun Takahashi of Undercover. Listen to this article · 5:24 min Learn more.