GU is a fast-fashion brand targeting Gen Z with stylish, affordable clothing. I visited the store and found some of the trendier pieces, like cargo pants, quite approachable.

Fewer are likely to have heard of GU (pronounced as the letters “G” and “U”), Uniqlo’s trendy, Gen Z-centric sister store that’s been a staple in Japan since 2006.

GU is Uniqlo’s sister brand aimed at a younger crowd. It is more experimental, colorful, trendy and affordable, even by Uniqlo standards. Despite the prices, GU is far from fast fashion.The quality is ...

GU, Uniqlo’s sister store, just launched in the U.S. with its e-commerce site and Soho flagship store. You’ll find trend-focused apparel and accessories for men and women.

Uniqlo’s sister brand GU is cheap at twice the price.. And it’s stylish, too. The incredibly affordable label, which opened its first permanent store outside of Asia at 578 Broadway in Soho ...

The lower-priced, more trend-driven sister brand of Japanese apparel giant Uniqlo has opened its first permanent store outside of Asia — a flagship in New York City.

TOKYO, Aug 4 (Reuters) - Japan's Fast Retailing 9983.T, the owner of global clothing chain Uniqlo, said on Thursday it would open its first discount brand GU store in the United States this autumn.

Like its sister brand Uniqlo, GU’s offerings are the same all over the world. However, for merchandise sold in the US, the sizing has been adjusted to better fit the American customer.

GU, Uniqlo’s trendier sibling, is opening its first store outside Asia in SoHo, collaborating with the subversively witty Jun Takahashi of Undercover. Listen to this article · 5:24 min Learn more.

Since 2006, Uniqlo’s sister fashion brand GU (pronounced as letters “g” and “u” and derived from the Japanese character for “freedom”) has been a shopping fixture in Japan thanks to ...