After flipping its name back to HBO Max, the streamer now finds itself stuck in social media limbo, and Twitter (X) won’t let ...

That shift came two years after the company rebranded its streaming arm to HBO Max in 2020, straying away from its previous name, HBO Now, which the company launched in 2015.

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change ...

The company clearly sees HBO Max as a core component to future growth, and HBO as the most valuable branding asset in its expanded portfolio since AT&T's merger with Discovery, Inc. in 2022.

HBO Max is once again the name of Warner Bros. Discovery's flagship streamer. It's one in a long line of rebrands and logo changes. We took a trip down memory lane and dug into all the ...

Wes Davis is a weekend editor who covers the latest in tech and entertainment. He has written news, reviews, and more as a tech journalist since 2020. Max, formerly HBO Max, is now HBO Max again ...

HBO Max. That's the brand it operated under from May 2020 — when it had a different owner — through May 2023. That's when current ownership flipped the name to Max, which it's now ditching.

Launched in 2020, HBO Max changed its name to just Max in 2023, after a merger between Warner Media and Discovery, Inc. in 2022. Here's what we know. Why HBO streaming changed its name?

Casey Bloys, Chairman and CEO, HBO and Max Content speaks onstage during Warner Bros. Discovery’s 2025 Upfront Presentation at The Theater at Madison Square Garden on May 14, 2025 in New York City.

NEW YORK (AP) — HBO is returning — at least in a name. Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the current Max.