The Cost per Click (CPC) for a Facebook ad is almost 70% less than Google AdWords CPC. What you should understand is that Google AdWords use keywords when advertising. So, you must use an appropriate ...

For example, if you are an HVAC company in Dallas, you may choose to target a 30-mile radius, only target the city limits, ... For instance, one HVAC ad strategy is to have your ads emphasize repair ...