Southwest’s new checked bag fee is the predictable result of Wall Street greed
Southwest Airlines announced it will now charge for all checked baggage, ending its policy of two checked bags being free.
After 53 Years, Southwest Airlines Just Made a Heartbreaking Announcement. It’s the Start of the End of an Era
Herb Kelleher was the co-founder and then the CEO of Southwest Airlines for 20 years, ending in 2001 — although he stayed on as chairman until 2007. While that was a while ago now, it’s when Southwest ...
Daily Mail10d
Southwest employees devastated as airline that treated staff 'like family' breaks 'sacrosanct' rule
That was largely because co-founder Herb Kelleher, who stepped down as chairman in 2008 and died in 2019, instilled a unique ...
Dallas Observer3d
An Open Letter to the Traitors Who Ruined Southwest Airlines
Herb Kelleher, the airline’s founder, was no moron. He knew how to build a profitable product. However, the beauty of Southwest was the company’s conscious decision to walk away from policies ...
MoneyWeek6y
Herb Kelleher: the Yoda who democratised the skies
But there's a case to be made that Herb Kelleher, who died this month aged 87, was "the best CEO in America", says Fortune. The founder of Southwest Airlines is credited with reinventing an ...
Texas Monthly21d
Where Did Our LUV Go?
These changes take effect May 28. Wisecracking, chain-smoking, Wild Turkey–swilling Herb Kelleher once delivered a surprisingly sober speech about how Southwest Airlines should draw inspiration ...