With this information, marketers can build better experiences and make deeper connections with customers. You might say ...

the next step is to build out journey maps using the following general framework. The persona is a definition that represents the customer group you want to interact with. It should be as complete a ...

Introduction to customer journey maps. Delivering an exceptional customer experience ... they are currently competing mostly on the basis of customer experience. And to make that customer experience ...

This article is part of a series of articles on marketing along the customer journey. Read more. We've all had days when we are bombarded with multiple emails from one of our favourite brands. Each ...