A student designer proposes replacing Ikea's dated logo with something fresh and lively. Brands That Matter Extended Deadline on Friday 6/6! ... like a freeze-frame of a Schoolhouse Rock animation.

"Many people meet Ikea only through their phones," Åsa Nordin, the identity and symbols leader at Inter Ikea Systems. So the company is debuting a new logo designed for the web.

IKEA has collaborated with 72andSunny Amsterdam to create a new logo called “The Fönster”. The Fönster forms part of a logo system that is designed to reinforce and integrate the brand into ...