When ITC launched the Classmate brand in 2003, India’s stationery market was dominated by small, unorganised players. With the paper-based stationery segment holding a Rs 16,500 crore market now ...

Rediffusion-Y&R, consolidating on its existing relationship with ITC, has bagged the digital mandate for ITC's stationery brand, Classmate. Confirming the development, Rachana Dharia, Business ...

ITC has appointed Windchimes as its social media partner for brand Classmate. This is the agency’s second brand under the ITC umbrella.