Apple co-founder Steve Jobs took on IBM and was even featured in an iconic photo flipping off the IBM logo. What Happened: In 1981, IBM announced it was entering the personal computer market.

IBM has proudly introduced a new, rainbow take on its logo in a sign of its continued support for the LGBTQ community. “Today, I am proud to introduce a new symbol that will represent IBM’s ...

Armin Vit, the prolific logo critic and cofounder of graphic design firm Under Consideration, gave Paul Rand’s iconic IBM logo the nod for world’s greatest. Designed in 1972, ...