While some may perceive it as a fad, it is proving to be more in the realm of fashion and lifestyle. Originally rooted in the West, streetwear in India started gaining prominence in the early ...

India’s fashion story doesn’t just play out on glittering runways—it pulses through the narrow lanes and vibrant stalls of ...

An Instagram reel by @hoohoocreations80 showcasing AI-generated Indian street food-inspired fashion has gone viral. The reel ...

These include Bewakoof, StyleCracker, Chumbak, Azani, Anouk, Fable Street, The Souled Store ... Here’s a look at the vast market and the fashion D2C players in India. Amazon India is among ...

India will be a focus for high street fashion brands, as the players will look to Asian growth markets such as India for manufacturing, said McKinsey & Company in its latest report. The global ...