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The following are examples of influencer marketing campaigns for businesses and brands on the top social channels. Ever since I partnered with @chinookseedery we’ve been working on a new flavor.
One-off campaigns still exist, but high-performing brands are scaling influence strategically. Bonds, for example, went viral with Robert Irwin as the face of a campaign that cleverly leaned into ...
This video by the YouTuber CrueltyFreeVeganBeauty is a perfect example: it’s an organic product review by a small influencer, given freely due to the buzz around INIKA’s products. 3.
Businesses of all sizes across the world are leveraging the help of influencers for their B2B marketing. B2B influencer marketing is a cheap and efficient way to create successful marketing ...
In a little less than 90 days, an influencer marketing campaign about retirement when viral. My company helped create the campaign ... If you want to see an example of this, ...
1. Define the metrics of influence that matter most. Before kicking off an influencer marketing campaign, clients sometimes present agencies with a list of influencers they’d like to partner with.
One such example is The Sugarbear Hair vitamins, who repeatedly recruit a star-studded list of social influencers for their Instagram campaigns, and now boast an enviable following of 1.6 million ...
Given the influencer-marketing industry's concern about fake followers and Instagram's move to hide likes, some brands are looking at new metrics to measure the success of campaigns in 2020.; Some ...
Decide Which Influencer Campaign Metrics to Track Based on Your Goals. Before you can decide which metrics to track, you have to be clear on your goals for the influencer marketing campaign. For ...