Viral Instagram meme asks ChatGPT to insult your profile. More than 300,000 people have participated in an Instagram story challenge in which ChatGPT “roasts” your feed.

AI Studio isn’t just for creators, though. Meta will also allow any user to create custom AI “characters” that can chat about specific topics, make memes or offer advice.

Following the success of reels, Instagram has unveiled a brand-new feature called "Notes" that enables users to write brief notes with a 60-character limit.