Instagram updated its iOS and Android app Wednesday with a new, ... less colorful design. All in-app text is now black and white and notification icons have been changed from orange to red.

The final version of Rise's icon shipped with Instagram 2.0 in 2011. Original image has been replaced. Credit: Mashable "We got really nerdy on it," Rise says.

Instagram's new icon is pink. Well, it's pink and purple and yellow and orange. It's definitely different. And that's not all the company has changed today.

Instagram has added an easter egg that lets you change its home screen icon. It’s in celebration of the app’s tenth birthday.