5 Examples of Print Advertising and Digital Marketing Integration Done Right ... Many integrated campaigns are planned as multi-channel messages from the start.

That’s because studies have revealed that 72% of all customers want to connect with their favorite firms through integrated marketing campaigns. This is because consumers normally crave variety.

While there is no one sure-fire formula to creating a successful integrated marketing campaign, there are steps that businesses and marketers can take to maximize viewership. Step 1: Have a clear ...

Integrated marketing campaigns use an omnichannel approach to create coordinated yet tailored touchpoints with audiences. The content will vary by platform (for example, traditional media versus ...

Printing Impressions explores three examples of successful cross-media marketing campaigns that were not only creative and looked good, but they all served a purpose in a big way. First up is ...

Integrated marketing communication (IMC) combines different media to improve the results of marketing campaigns. As MMC Learning describes it, each promotional tool should work in harmony with the ...

Custom publishing is a proven branding and messaging strategy that can be an important part of an integrated marketing campaign. But this communications approach—whether "sponsored" supplements, ...

In integrated marketing campaigns, the (more or less) same message is told across various platforms. But when we adapt a marketing campaign to the unique characteristics of ... today, as it takes into ...

Integrated campaign planning is more in-depth than just co-ordinating different media channels, and we are now seeing brand marketers apply integrated methodologies to their everyday campaigns as ...

Your marketing success hinges on a coordinated and integrated approach, with the removal of any one element resulting in a performance that’s slightly off. Yet this is exactly what many small ...