In this article, we are focusing on B2C customer journey maps, but the same principles apply to other types of journey maps. The customer journey map is not being created to be a work of art, but ...

No two students’ academic journeys are the same, but the Advising Success Networks’ Student Journey Map gives a glimpse into the student experience in preparing and planning for success. Three of ...

I can understand the confusion. It’s natural to think maps are created to help people find their way. Often, they are. But customer journey maps should be used to help organizations understand ...