How to Leverage Jungian Archetypes to Boost Marketing. ... and the hero. Like Zeus, Hera, Hermes, and Odysseus. Like Morgan Freeman, Oprah Winfrey, Joaquin Phoenix, and Mel Gibson.

I’m sure Jung would agree, that’s it’s high time we abandon the customs and conventions of the 1900s and contemporise his set of twelve archetypes, throwing those unintended gender ...

Ancient archetypes—Heroes, Warriors, and Martyrs—may be biologically imprinted in our DNA. Science, psychology, and epigenetics reveal the roots of human behavior.

The term "archetype," as used in advertising, is based on Carl Jung's theory that humans have an innate ... Advertisers have long used the archetypal model of the ruggedly handsome hero to speak ...

Who do you think of when you hear the words: “A feisty, confident and fiercely independent career woman”?

These Archetypes are easily grasped, with titles such as the Everyman, the Explorer, the Sage, and the Hero. A description of the Rebel archetype notes that it yearns for revolution or change ...

The archetype that Trump is unconsciously channeling is not Hero, but Trickster. Who is Trickster? Trickster is the archetype of appetites. Also known as Hermes, Dionysus, Coyote, Br’er Rabbit ...

Jungian analyst and psychiatrist, Jean Shinoda Bolen, came up with the 7 female archetypes based on the habits and behaviors of associated Greek Goddesses. She laid out those traits in her 1984 ...