Return on investment (ROI) is, at best, a misleading metric for evaluating event-marketing performance. Let's start with a straightforward definition for ROI: how much money was made, compared with ...

Metrics are a key part of the change management process ... Laura Patterson is the president of VisionEdge Marketing. A pioneer in Marketing Performance Management, Laura has published four books and ...

But how can businesses effectively balance these elements without compromising their brand identity? The answer lies in ...

The success of each marketing effort can only ... When you consider most metrics for tracking local SEO success, the key performance indicators (KPIs) typically cluster around a unified purpose ...

Although the revenue and EPS for HF Sinclair (DINO) give a sense of how its business performed in the quarter ended March 2025, it might be worth considering how some key metrics compare with Wall ...

"Data's gold in our business." Insider spoke with 15 influencer-marketing experts, brands, agents, and managers about the metrics brands use to determine which creators to partner with and measure ...

The headline numbers for Dun & Bradstreet (DNB) give insight into how the company performed in the quarter ended March 2025, but it may be worthwhile to compare some of its key metrics to Wall Street ...

Analysts on Wall Street project that American Electric Power (AEP) will announce quarterly earnings of $1.39 per share in its forthcoming report, representing an increase of 9.5% year over year.