Return on investment (ROI) is, at best, a misleading metric for evaluating event-marketing performance. Let's start with a straightforward definition for ROI: how much money was made, compared with ...

The success of each marketing effort can only ... When you consider most metrics for tracking local SEO success, the key performance indicators (KPIs) typically cluster around a unified purpose ...

Tight linkage between the performance objectives of the organization and the performance of the brand will ensure that the brand is considered at the strategic levels of the organization. Another key ...

Key performance indicators provide the foundation that allows strategic planning to understand these advantages: Identifies everything that is easy to measure and count. Visibility on performance and ...

"Data's gold in our business." Insider spoke with 15 influencer-marketing experts, brands, agents, and managers about the metrics brands use to determine which creators to partner with and measure ...

Strategic relationships and feedback can enhance specialty pharmacy operations, said Natalie Bedford, senior vice president of US pharmaceutical distribution services at McKesson.

Are you measuring the wrong metrics? Most law firms track marketing performance by looking at website ... $250,000 in billable revenue.” The key is to tell a story with data — one that ties ...

The headline numbers for Dun & Bradstreet (DNB) give insight into how the company performed in the quarter ended March 2025, but it may be worthwhile to compare some of its key metrics to Wall Street ...

Analysts on Wall Street project that American Electric Power (AEP) will announce quarterly earnings of $1.39 per share in its forthcoming report, representing an increase of 9.5% year over year.