In 1955, KitchenAid introduced its first stand mixer colors, and the Color of the Year program began in 2017. Butter is the seventh iteration of the program. According to Pertijs, it took over ...

This KitchenAid Stand Mixer Has Been My Mom’s Go-To for 32 Years, and It’s Still Going Strong. Snag her tried-and-true kitchen gadget on sale at Walmart ...

The other way to sell more stand mixers is to get more people in general to buy stand mixers—to rope in people who don’t need, or wouldn’t buy, a $700 kitchen tool in the first place.