Let's dive deeper into why lead-generation ad campaigns aren't suitable for every business, ... a B2B owner offering technology services may find LinkedIn as the best source of lead generation, ...

LinkedIn launched a new feature allowing businesses to boost posts specifically for lead generation, enabling brands to turn organic content into targeted ads that capture high-quality leads using ...

Impressions are the number of times LinkedIn served your ad. This metric helps you understand how many people have seen your ad. Since the algorithm serves ads based on success metrics, this is an ...

The most commonly used objectives with LinkedIn advertising are lead generation, job applications, video views, and website visits, but you can successfully use the platform for any of these.

Thought leadership strengthens B2B lead generation by educating new audiences, creating demand, building trust, and ...

Linkedin launched its first beta test into the CTV ad buying space. Now, the product is finally generally available in the US ...

LinkedIn’s digital advertising business is worth $5bn annually – an especially impressive figure given how recently many of its ad formats launched. But as the peer network approaches its 20th ...