The design studio behind the U.S. bicentennial emblem was asked to brand America’s 250th anniversary. Per one of its designers, an impossible job called for “an impossible construction.” ...

She said she has no idea how many tiny glass beads went into the making of the logo. The 2025 Super Bowl marks the first time the NFL has employed a local artist to produce the logo design.

Zara’s new logo is already proving particularly controversial, with fans and detractors weighing in on Twitter with their own arguments about the type design. It bears some similarities to its ...