Part of Wal-Mart's continuing effort to update its once-dowdy image, the new logo for signs and building facades includes white letters on a burnt-orange background followed by a white starburst ...

Walmart is making a subtle yet noticeable tweak to its logo for the first time in nearly two decades. The retail chain announced "a comprehensive brand refresh" in a news release on Monday, Jan. 13.

BENTONVILLE, Ark. — Wal-Mart will revamp its logo in the coming months for the first time in 16 years as part of an effort to transform its image amid criticism over employment policies. The new ...

Wal-Mart has since redesigned its "Made in USA" logos for some products to better indicate how much of the product was made domestically and how much was made overseas, the FTC noted in its letter.