The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

Amazon first opened its virtual doors with a very functional logo that was a far cry from the sleek, ubiquitous design we ...

Simple logos work well. Brands are more than a fancy logo. While most designers, brand gurus and marketers know this already, business owners often don’t. Either way, the above should provide strong ...

These logos represent big thinking, not simple thinking. “The more simple things are, the easier it is for you to like it. Your brain says, ‘This makes sense so it’s good!'” ...

The best logos are often simple and memorable, so it's always a bonus when there's a hidden detail to be discovered.

The right logo says everything without saying a word. It connotes feelings of honor, trust, pride, excellence and integrity. ... In my case, my logo is both simple and self-explanatory: ...

The new Whitney logo harbors many of the design studio's aesthetic hallmarks—sans-serif type, snapped cleanly to a grid—but this time they've added a clever twist.

Creating simple is, surprisingly, not simple. The new graphic the state of Tennessee plans to use for its departments is simple: a red box emblazoned with a white "TN" sitting atop a blue bar. But ...