Foes started an online petition and complained that the graphic -- a large U containing a fading C at the bottom -- was demeaning to the university. They lobbied for UC to fully restore the use of ...

Creators of an online petition opposed to the change say the new logo ‘loses the prestige and elegance of the current seal.’ They want the 10-campus system to use the traditional circular ...

The obvious inspiration for the new logo. A UC professor connects the dots. We here at Berkeley seem to uniformly hate the logo as well. I thought you might appreciate the following interpretation.

The University of California on Friday suspended a new, modern looking logo after receiving widespread criticism about the contemporary design replacing the venerable institutional seal.

A selection committee led by University of California President Janet Napolitano has named UC Davis senior Ren Bautista as the winner of the student logo design contest for the UC Global Food ...

The University of California logo is recognized and revered worldwide – but seven years ago, it almost fell by the wayside. In December 2012, the UC released a new logo, which was soon met with ...

In a new development, a marketing agency called Synergist, which collaborates with Xavier University, has offered its assistance to Cheatham Middle School.

Learn more here. A UC online video about the logo that had appeared at the bottom of this post has been removed from the Internet by the university. UPDATE 4:46 pm. Dec. 11: The university's press ...

The original seal logo will remain on official UC documents like diplomas, university correspondance and elsewhere, but the new, simpler version will be adhered to marketing materials, on the web ...

(LA Times)– Responding to a online wave of revolt against the sculptural design, university officials announced Friday that they are suspending further use of the logo. “While I believe… ...