Logos help in the creation of a brand identity for a company or business because the primary uses of logos are to inspire trust, recognition and admiration for a business or product.

A company logo is a symbol of your company's identity. It creates your customers' first impression of your company. The best logos send a message to customers about the company's values, ...

The Connecticut company’s long-lived logo is now getting a new look tailored for the future and the dramatic shift to digital communication, including the smartphone and watch.

Choosing a company name and logo that will make a memorable impression on prospective customers is crucial to building a recognizable and successful brand. Newsletters Games Share a News Tip.

After 14 Years, Pepsi Has a New Logo and It Finally Fixes 1 of the Biggest Problems Facing Every Company Your brand isn’t what you say about your company–it’s what your customers see.